Bonsai Development Corporation
powering trade finance information networks
In the retail sector, attention regarding RFID has been placed on two main areas: Supply Chain, involving mandates from Wal-Mart and others, and Store-of-the-Future initiatives involving European retailers such as Metro. BDC believes there is a major opportunity to pioneer RFID-enabled applications around the promotion and coupon redemption aspects of the retail industry.
BDC has developed a model for a Promotions and Redemption Network will provide a set of Internet- and Location-based services that help local businesses become more connected with their consumers and more efficient with their product promotions and redemption of coupons. In other words: it will help local businesses sell more stuff!
There are many implications for how this technology, related to loyalty cards, electronic paper, and many future technology capabilities. BDC believes we have a model which allows us to pilot this technology now and learn the lessons in the exciting area today.